Tag Archives: music
The Use of Storytelling in Music Artist Promotion
I just finished reading Pekka Hartikainen’s thesis: “The Use of Storytelling in Music Artist Promotion”. It’s a study that describes how contemporary musicians are becoming increasingly active and available for their fans, and using storytelling to build their character. Hartikainen … Continue reading
Posted in Blog
Tagged Aalto University, Media Lab, music, promotion, storytelling, TAIK, Thesis
1 Comment
