Corporate logos and interface icons

Designing logos for companies has a lot in common with designing interface icons. Specially when it comes to pictorial logos, like those of Apple, Twitter or Lacoste. These logos are recognizable literal images that have been simplified and stylized (Wheeler, Designing Brand Identity).

Some of the same principals also apply to designing good icons versus logos. They are both items that should be immediately recognizable and able to communicate just what it is they do. What’s interesting is how some corporate logos have also sustained a status as interface icons, the way Twitter and Facebook have.





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